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Leading the way for advertising agencies in Pakistan, the late S. H. Hashmi founded Orient Advertising in 1953, which soon became the largest ad agency in the country. In 1993, his eldest son, Masood Hashmi brought McCann Worldgroup into the fold and thus made the marriage between Orient and McCann possible, which later, in 2007, became Orientm McCann after the formation of Orient Communications. McCann Worldgroup is a leading global marketing firm providing today's marketers with best-in-class strategic and creative services that meet their brand-building needs across all communication channels. 23,000 employees in more than 120 countries collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing. Orientm McCann operates with a team of young, talented and experienced professionals, working in state-of-the-art offices in Karachi, Lahore, Islamabad and Peshawar, serving both, national and multi-national accounts in almost all categories.

McCann’s total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people’s lives and build their businesses.