S. Masood Hashmi
Recipient of Tamgha-e-Imtiaz, Syed Masood Hashmi is the Director and Chief Executive Officer of Orient Communications (Pvt) Limited, an affiliate company of McCann Worldgroup. He is the elder son of the late S.H. Hashmi, a pioneer of the advertising industry in Pakistan, a philanthropist and the recipient of Pride of Performance and Sitara-e-Imtiaz awards. Masood’s grandfather was a renowned religious scholar Maulana Syed Abdul Qudoos Hashmi.
Born on 27th December, 1962, he is a graduate in Commerce from the University of Karachi. His professional qualifications include diplomas in Advertising, Marketing and Public Relations from the City College of Management Studies London, London Chamber of Commerce and International Advertising Association. He has also attended the Leadership Development Programme at the prestigious Columbia University, Graduate School of Business, New York, besides attending numerous advertising congresses and McCann Erickson Workshops all over the world.
Masood Hashmi has over 29 years experience in advertising and public relations. He has contributed immensely to the field, holding prominent positions in major management, marketing and advertising associations. He has the distinction of being the youngest President of the Marketing Association of Pakistan (MAP), a position he held for 10 terms, and is also the recipient of the most coveted, Marketing Excellence Award. Previously Masood has managed Orient Advertising as Deputy Managing Director, and later as its Chief Executive. With him at the helm of affairs, Orient continued to grow from strength to strength. In addition to being the largest media buyer, both electronic and print, for 22 consecutive years, Orient won top quality and effectiveness awards. These include, among others, the coveted AME International Award in New York (1999), APNS Best Business Performance Awards for 22 consecutive years, Aurora Awards and several Pakistan Advertising Association Awards.
Masood is a much sought after speaker and is invited to lecture at various professional & business forums and educational institutions. He is an Executive Member of the Board of Kharadar General Hospital and also works for The Health Foundation of Pakistan. He is also a member of the Board of Governors of the Institute of Business Management, composed of four colleges including CBM.
He has held the position of the elected Head of the Arts Council of Pakistan, the country’s largest forum of performing and fine arts for 3 consecutive terms. He is the President of the Management Association of Pakistan. He has also held the position of President of the International Advertising Association (Pakistan Chapter) for 2 years.
Holding a Masters in Mass Communications, Amna brings to our organization over 17 years of experience in Strategic Communication and Brand Building.
She has served as a catalyst for successful marketing, customer loyalty, team building, and business development initiatives.
This is complemented by high-caliber general management qualifications and a proven track record in delivering value to clients and organizations.
In keeping with the fast-paced and continuously evolving market, Amna has keen instincts to quickly effect change and improvement – with key expertise in visualizing, designing and executing business process re-engineering and relationship marketing programs.
Along with work experience in some of the leading Advertising agencies in Pakistan, Amna has been the CEO of The Cherry Bowl – a mid-level Creative Consultancy firm – for 6 years.
Amna spearheaded the campaigns for UNICEF and was the main point of contact for McCann Global Health. Some of the other brands in her portfolio include Procter & Gamble (Ariel, Safeguard, Ascend Shampoo), L’Oreal, Instaphone , Pizza Hut, KFC, Costa Coffee, DHL, TRG & TRG TECH, Faysal Bank, Bank Islami, PakOman Investment Bank, Intel, UBL Fund Managers, Arif Habib Corp, Pak Libya Bank, Global Securities, Marie Stopes Society, Concern for Children, Moosajees, Khaadi and others.
Cheif Creative Officer
Over 25 years in advertising, Ozzy is Chief Creative Officer for Orientm McCann Pakistan. Previously he was running his own creative consultancy, catering to national and multinational clients. Before that he was Chief Creative Officer, Adétude, a full service Ad agency. Ozzy was also Creative Director for a total of thirteen years at Interflow Communications, then affiliated with Ogilvy & Mather Advertising, doing two stints at the agency. Ozzy is based in Karachi where he lives with his wife, three children and his Labrador Retriever.
Ozzy has an eye for the smallest of details and has won awards for the biggest of brands in the region. His portfolio includes L’Oreal, KFC, Suzuki, MCB, Nestlé, Zong, Ufone, Unilever, Pepsi, Reckitt Benckiser, ICI, Shell, Toyota, EBM, Engro, Clariant, HBL, UBL, Citibank, Silkbank, NIB Bank, Meezan Bank, Bank Alfalah, Alfalah Insurance, PIA, PSO, APNS, Dabur, Gadoon Textile Mills, NTM, Shaan Foods, Dawn Bread, Hinopak Motors and Devan Farooq Motors.