S. Masood Hashmi
Recipient of Tamgha-e-Imtiaz, Syed Masood Hashmi is the Director and Chief Executive Officer of Orient Communications (Pvt) Limited, an affiliate company of McCann Worldgroup. He is the elder son of the late S.H. Hashmi, a pioneer of the advertising industry in Pakistan, a philanthropist and the recipient of Pride of Performance and Sitara-e-Imtiaz awards. Masood’s grandfather was a renowned religious scholar Maulana Syed Abdul Qudoos Hashmi.
Born on 27th December, 1962, he is a graduate in Commerce from the University of Karachi. His professional qualifications include diplomas in Advertising, Marketing and Public Relations from the City College of Management Studies London, London Chamber of Commerce and International Advertising Association. He has also attended the Leadership Development Programme at the prestigious Columbia University, Graduate School of Business, New York, besides attending numerous advertising congresses and McCann Erickson Workshops all over the world.
Masood Hashmi has over 29 years experience in advertising and public relations. He has contributed immensely to the field, holding prominent positions in major management, marketing and advertising associations. He has the distinction of being the youngest President of the Marketing Association of Pakistan (MAP), a position he held for 10 terms, and is also the recipient of the most coveted, Marketing Excellence Award. Previously Masood has managed Orient Advertising as Deputy Managing Director, and later as its Chief Executive. With him at the helm of affairs, Orient continued to grow from strength to strength. In addition to being the largest media buyer, both electronic and print, for 22 consecutive years, Orient won top quality and effectiveness awards. These include, among others, the coveted AME International Award in New York (1999), APNS Best Business Performance Awards for 22 consecutive years, Aurora Awards and several Pakistan Advertising Association Awards.
Masood is a much sought after speaker and is invited to lecture at various professional & business forums and educational institutions. He is an Executive Member of the Board of Kharadar General Hospital and also works for The Health Foundation of Pakistan. He is also a member of the Board of Governors of the Institute of Business Management, composed of four colleges including CBM.
He has held the position of the elected Head of the Arts Council of Pakistan, the country’s largest forum of performing and fine arts for 3 consecutive terms. He is the President of the Management Association of Pakistan. He has also held the position of President of the International Advertising Association (Pakistan Chapter) for 2 years.
Chief Executive Officer (CEO)
Tabassum’s almost three decade career spans across various industries, viz communications, services and financial.
Before moving to Dubai, Tabassum spent seventeen years in advertising in Pakistan while working with industry leader JWT and Blazon Grey. Her final role at JWT was Chief Operating Officer for the three Offices. During her tenure, JWT made great progress with winning non-aligned account Pepsi, along with major wins like Olpers’, HBL etc.
Tabassum moved to Dubai in 2008 to join Barclays Bank as Head of Marketing, launched several products, along with sponsoring “Dubai Duty Free Tennis Tournament” and Barclays Premier offering outside UK. Later moved as Head of Customer Services and established Barclay’s number one position in Customer Service in the Gulf region. Her last role at Barclays at Head of Retail Operations.
Media, advertising as well as marketing & sales professional with over 14 years extensive hands on experience in media strategy, planning & implementing; buying, sales, marketing and advertising and events. Have a proven track record of team building and achieving targets within deadlines. With diverse international exposure and qualification as well as a local background, I am perfectly poised to bring innovation and change to organizations in order to achieve the larger goal.
Able to work independently, lead small and large teams as well as develop and manage target projections and time lines. My core strength is my ability to multitask and motivate the team to work under pressure, enabling all departments to come together in order to achieve the end goal.
Specialties: – Strategic Business Planning
– Project Financial Management
– Business Process Improvement
– Leading teams to achieve business objectives
– Business Decision Making